McDonalds i globalizacija

Economistov blog Schumpeter's Notebook ukazuje na zanimljiv tekst iz jednih indijskih novina o McDonaldsovim inovacijama na indijskom tržištu. Što kaže Economistov bloger:


WHEN lazy, dumb and generally obnoxious academics want to point to an example of a corporate giant trampling over cultural differences, they frequently point to McDonald's. In fact, McDonald's is careful to balance standardisation with respect to local traditions: McDonald's devotees can get McArabia's in the Middle East (grilled chicken in Arabic bread); Shogun Burgers in Hong Kong (Teriyaki pork); McShawarmas in Israel (Kosher meat); Bubur Ayam McDs in Malaysia (chicken porridge); McPaltas in Chile (a burger with avocado paste); Bulgogi Burgers in South Korea (thinly sliced meat in bulgogi marinade); and lots of others.


Stvarno, ako pogledate unos na Wikipediji o različitim menijima koje McDonalds nudi širom sveta, teško je zaključiti da McDonalds ubija lokalne specifičnosti u hrani. Evo i par slika.


McDonaldsov meni u Japanu, sve sa Juicy Chichen Akatougarashijem:



Evo indijskog menija, gde nema junetine, ali ima piletine i karija:



A i Ronald McDonald je kulturno senzitivisan, pa na Tajlandu ne maše radosno prolaznicima, već zauzima drugu pozu.





1 comments:

Vanja said...

A tu je uvek i Kolonat u Albaniji koji prodaje prilicno ok pizze :)